Hi, 👋 I'm Will. And I 💚 Product Design!
Starting at a six-person advertising agency, I worked my way to product design leadership at Walmart and Nationwide. It's been a humbling 10 years, and I'm just getting started.
💪 Where There's A Will, There's A Way.
It's not just my tagline – it's my guiding principle. When others see complexity, I see opportunity. I thrive on transforming intricate challenges into elegant solutions that deliver measurable value. I've consistently found paths forward where others saw dead ends. My secret? An unwavering focus on elevating the user experience, no matter how complex the problem space.
⭐ Proven Results.
👏🏻
Entrack K-12 recieved a standing ovation from the teachers of Charleston CSD.
📈
Sttark's $15MM SMB targeted sales funnel grew by ~10% YOY in 2024.
🚗
2.11% reduction in call center volume at Nationwide after launch of claims tracker.
🏢
Akodo item data reporting tool used by Walmart Board of Directors.
📜 Work History At A Glance.
Sttark - Product Design Manager
📍Greenville, SC
📅 Apr 2022 - Sept 2024
Walmart Labs - Product Design Lead
📍Remote / Sunnyvale, CA
📅 Jan 2020 - Apr 2022
Nationwide Insurance - UX Lead (Mobile / Build)
📍Remote / Columbus, OH
📅 Aug 2019 - Jan 2021
Encore Technology Group - UX Designer
📍Greenville, SC
📅 Apr 2017 - Apr 2019
USA Today 10Best - Jr. UX Designer
📍Greenville, SC
📅 Aug 2015 - Mar 2017
Shift, Inc - Wordpress Web Designer / Developer
📍Greenville, SC
📅 Aug 2013 - Aug 2015
🧰 In My Toolbox.
DIVERSE EXPERIENCE
• E-Commerce
• K-12
• Publishing
• Packaging
• Insurance
• Advertising
• I.T.
• Start-Up
Design Tools
• Figma
• Sketch
• Balsamiq
• InVision
• Photoshop
• Illustrator
• Axure
• Zeplin
• Design Systems
• Style Guides
Devices & Environments
• iOS
• Android
• Apple Watch
• Browser
Research Methods
• Surveys
• Interviews
• Card Sorts
• Personas
• Journey Maps
• Usability Tests
• Heuristics
• Prototypes
Product Management
• Asana
• Jira
• User Stories
• Roadmaps
A.I.
• ChatGPT
• Claude
• Shadcn / V0dev
Web Development
• HTML
• CSS
• SASS
• JS (novice)
• Bootstrap
• Foundation
• Wordpress
• Webflow
• GitHub